Regional Public Journalism

Halloween Spending Up Across Nation

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KENNEWICK, Wash. – If Halloween spending is an indicator of the economy, Americans are appear to be feeling better than this time last year -- or at least more ghoulish.

A new survey commissioned by the National Retail Federation found that seven of 10 Americans will celebrate Halloween this year. And they’re spending more says spokeswoman Kathy Grannis.

Twenty-four-year-old Brian Williams and 22-year-old Jennifer Reed of Kennewick say they spent about $200 this year on Halloween costumes, decorations and candy. Photo by Anna King
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“The average person is expected to spend about $79 on Halloween decorations, costumes and candy.”

Up from $72 last year. Those numbers are fueled by consumers like 24-year-old Brian Williams and 22-year-old Jennifer Reed.

Williams and Reed were walking out of Halloween City in Kennewick with a giant black spider, tombstones and a fog machine for their zombie at home.

“I’ve always loved Halloween ever since I was little," Reed says. "I've always done a display outside my parent’s house and each year I try to make it a little bit better.”

This year’s ghoulish delights cost the couple about $200.

On the Web:

Halloween spending report (National Retail Federation)

Copyright 2012 Northwest Public Radio

Copyright 2012 Northwest News Network

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Anna King calls Richland, Washington home and loves unearthing great stories about people in the Northwest. She reports for the Northwest News Network from a studio at Washington State University, Tri-Cities. She covers the Mid-Columbia region, from nuclear reactors to Mexican rodeos.